Recall -- Firm Press Release

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Little Brothers Bakery Issues Allergy Alert on Undeclared Dairy in 12 oz. Packages of Van De Kamp Cinnamon Rolls

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FOR IMMEDIATE RELEASE -- Gardena, CA -- March 14, 2005 -- Little Brothers Bakery, L.L.C. of Gardena, CA is recalling 539 12 oz. packages of Van de Kamp Cinnamon Rolls, because they may contain undeclared dairy. People who have an allergy or severe sensitivity to milk run the risk of serious allergic reaction if they consume these products.

The products were distributed to Ralphs stores in Northern and Southern California. All 12 ounce packages of Van de Kamp Cinnamon Rolls with pull dates prior to March 17 are affected by this recall. The recalled products are packaged in white window boxes each containing a foil tray with 3 cinnamon rolls. The pull date is printed on a sticker placed on the end panel of the box.

One complaint of allergic reaction has been reported to date.

The recall was initiated after it was discovered that an ingredient in the product was found to contain dairy allergen material.

Consumers who are sensitive to milk and who bought this product should return the package to Ralphs for a full refund. Customers who have questions may contact Little Brothers Bakery at (310) 225-3790 or contact Ralphs toll-free at (800) 632-6900.